Strategy Consulting · Accra, Ghana
Expert strategy for
Ghana's most ambitious
businesses.
Our story
Built for the ambition
Ghana deserves.
Pinnara Advisory was founded on a simple observation: Ghana's entrepreneurs are among the most capable in Africa, yet they are consistently underserved by advisory firms that are either too large to care or too generic to help.
We were built to close that gap. Our team combines deep on-ground experience in the Ghanaian market with the rigour of international strategy practice — giving ambitious founders, SMEs, and diaspora investors the quality of advice that was previously reserved for multinationals.
Every engagement we take is personal. We do not send junior staff with templates. You work with experienced advisors who understand your sector, your constraints, and what it actually takes to build something that lasts in this market.
What we do
Advisory services
We work across six practice areas, each delivered by advisors with direct, senior-level experience in the Ghanaian and West African market.
Strategic planning & growth
Market analysis, competitive positioning, and multi-year growth roadmaps built on evidence, not templates.
Finance, capital & funding
Financial modelling, investment readiness, debt and equity financing support for Ghanaian and diaspora businesses.
Ghana & West Africa entry
End-to-end market entry support for diaspora investors and international companies entering Ghana and the wider ECOWAS region.
Operations & technology
Process optimisation, digital systems, and technology adoption that makes your business leaner and more competitive.
Organisational development
Leadership development, governance frameworks, and capability programmes for SMEs formalising their operations.
Strategic research
Sector studies, feasibility analysis, and market intelligence for development organisations and private investors.
Pinnara by the numbers
A track record built
in this market.
"Strategy without local knowledge is just a slide deck. We bring both."
Pinnara AdvisoryHow we work
The principles that
govern every engagement.
Senior expertise, always
Every client engagement is led by a senior advisor. We do not send graduates with frameworks — you receive the judgement of people who have done this before, in this market.
Evidence before opinion
Our recommendations are grounded in data, research, and ground-level market intelligence. Advice that cannot be substantiated is not advice — it is noise.
Accountability for outcomes
We define success in measurable terms before we begin. If the strategy does not perform, we return to understand why — and we fix it.
Confidentiality as standard
Sensitive business information is treated with absolute discretion. We do not discuss client matters, do not name clients without consent, and do not share proprietary data.
Client perspectives
Pinnara did not give us a generic strategy document. They sat with us, understood our specific export constraints, and built a financing plan that actually worked with Ghanaian banks. Within eight months we had secured the capital we needed and increased our export volume by 60 per cent. That is what real advisory looks like.
+60% export volume growth within 8 months
We had been trying to raise growth capital for two years without success. Pinnara spent three months getting our business properly structured and our financials investor-ready. We closed a $400,000 facility within six months of engaging them. The discipline they brought was exactly what we needed.
Kwame Darko-Asante
CEO, Darko Logistics Group
Logistics & Supply Chain, Tema
As a diaspora investor, I needed someone who understood both the Ghanaian market and international investor expectations. Pinnara bridged that gap completely. Their market entry strategy saved us from at least two very costly mistakes and got us operational in less time than we had budgeted.
Ama Osei-Bonsu
Managing Director, Osei Capital Partners
Investment & Real Estate, London / Accra
Leadership
The person who
does the work.
Core expertise
- Financial modelling & analysis
- Strategic planning & forecasting
- Data visualisation (Tableau)
- Business process optimisation
- Cross-functional project delivery
- CRM strategy & implementation
Koffi Gomado
Managing Director & Principal AdvisorKoffi is a Senior Business Consultant with hands-on experience improving operational efficiency across major financial and professional services firms. He has spearheaded process transformation programmes that delivered measurable cost savings, led multi-site CRM deployments that increased client retention, and delivered digital transformation mandates for retail banking clients.
Pinnara Advisory was founded on a clear conviction: that Ghana's most ambitious businesses deserve the same calibre of strategic counsel as their counterparts in global markets — without the overhead of a large agency or the risk of being handed to a junior team. Every engagement at Pinnara is led personally by Koffi.
Begin your engagement
Ready to build something
that lasts?
Whether you are scaling an existing business, seeking financing, entering the Ghanaian market, or formalising your operations — we would welcome the conversation. Initial enquiries are confidential and without obligation.
Contact Pinnara
All initial enquiries are treated with complete confidentiality.